CASE STUDIES

Dr. King's Family Dentistry, a local dental practice had launched their web site and wanted to increase online exposure and revenues. They received an average of 1-2 new patients per month prior to starting their search engine optimization campaign with Eyepinch.

Search Engine Optimization (SEO) Challenges

The dental industry is very competitive online, and the top competitors were using a combination of organic SEO and Pay per Click (PPC) marketing to drive traffic and sales. Most of the sites provided an abundant amount of information on the various procedures available to their patients. With such an enormous amount of information available to search engines, we had to devise a method for providing more information, better use of keywords and SEO coding.

SEO Strategy

Eyepinch researched web sites of competitors, conducted a keyword analysis report and provided the company with a plan to increase sales through organic search engine optimization.

Results

• Monthly visitors increased by over 500%.
• The average amount of new patients generated via the web site increased from 1-2 new patients a month to 12-16.